Social video is an engaging video that is readily commented, rated and shared within social media network. It's about invoking interaction with the viewer and building a positive advertising message, based on an interesting idea.

The next step for a video to become a "viral" is its effective dissemination to the truly engaged in its content audience. That's what we do: we distribute your videos natively onto the sites, blogs, forums, and social media profiles of our Publishers, thematically related to the content of the promoted video. By providing the right amount of Click-to-Play views, your video has a chance to get into YouTube trends and achieve the viral effect.