Promoted videos appear on web sites, social media profiles and blogs of our Publishers. Your video is placed natively on topic-matching pages, which means a better user experience and greater audience engagement with the content viewed.
More importantly, promoted videos are not perceived by the user as a typical, pushy display ad. Due to the fact, that the videos are published in thematically targeted sites, they are often an interesting and attractive supplement of article/post itself. This builds the user's trust both to the site he visits and to the brand, which does not force their push/auto-play ads on him.